FOOD AND FUEL Pizza Corner (PC) is on expansion spree. Promoted by Thailandbased GFA, the food chain is targetting revenues of Rs 45 crore this year. It just signed a three-year contract with the public sector Hindustan Petroleum Corporation (HPCL) to open about 18 PC Express outlets in the newlook HPCL fuel stations across India. Apart from fuel retailing, HPCL has another initiative, HPCL Bites, which offers food retail service at some of its 4,800-odd fuel stations. For example, it has the south Indian fast food service chain Comesum at its South Extension station in Delhi. What drew PC to HPCL was the success of its two such express outlets in Delhi. However, the tie-up in these cases was directly with the fuel station dealer and not HPCL. The new contract, signed in January this year, has a clear target on outlets and revenue share. The initial area of coverage will be north India: Punjab, Rajasthan, Delhi and Uttar Pradesh. In the first phase, three locations in Delhi have been identified, to begin operations in the first week of April 2005. By December 2005, there will be at least 15-18 such outlets, each between 300-500 sq.ft. The estimated capital outlay per outlet is Rs 10 lakh and break-even is expected in 12-36 months. With this initiative, the total number of PC outlets is expected to grow from 30 to 60 by December 2005.